Music Consultant, Gloal Music Marketing / 2018 - 2023
at SPECIALIZED BICYCLE COMPONENTS - MORGAN HILL, CA
Scoring The Ride: Crafting Soundtracks for Specialized
For over five years, my twin and creative partner Jared and I worked on retainer for Specialized Bicycle Components, embedding ourselves in the rhythm of their global marketing machine. We collaborated across teams—from creative directors to video editors, composing, producing, and engineering original music for an ongoing wave of campaigns. The work lived everywhere—YouTube, Facebook, Vimeo, internal sales conferences—amassing over a million views. It wasn’t just about soundtracking ads; it was about sonic identity, about making sure the music felt as dynamic and fast-moving as the brand itself.