DESERT DAZE
Since day one.
I was there in Mecca, CA (2014)—when Tinariwen played a daytime set and stirred up a literal sandstorm. Blonde Redhead headlined just before Vincent Gallo’s elusive, no-photos performance (not that it stopped me from getting one with him and my twin earlier that day).
Jonathan Mattson & Jared Mattson (The Mattson 2) w/ Vincent Gallo at Desert Daze 
Client HOOVERIII, billed on the highly anticipated 10 year anniversary & return of Tame Impala - post torrential downpour chaos.
Desert Daze poster (2014)
Since then, I’ve kept close. Partnered events. Festival bookings for my clients. Leading the deal on a livestream partnership (see HERE).
From the dust to the main stage. Still growing. Still connected.
Projects with Desert Daze include:
booking my clients Tino Drima and Vicky Farewell at DD’s new “Mountain” incarnation at Sweet Water - Mill Valley, CA (manifested in 2023) 

Booking showcases at Gold Diggers, Hollywood & San Diego Freakout Festival for my cleint Pearl & The Oysters
Hooveriii’s Record Release show at Gold Diggers in Hollywood, and their appearance at the highly anticipated 10 year anniversary/return of Tame Impala - post torrential downpour disaster (poster above).