The Deal That Almost Was - And Why it Still Mattered.
Each morning, I’d call the buyer while walking my dog, my newborn daughter Nova strapped to my chest in an Ergo. The rhythm of the sidewalk, the weight of responsibility—it all blended into the cadence of the pitch. I kept calling. Kept refining. I knew this was the biggest deal SESSIONS had ever landed, and I was at the helm, bridging key players at Desert Daze with stakeholders on our side.
I won the deal against a sea of competing livestream companies—not just because of my knack for sales, but because I understood live events, I understood Desert Daze, and I knew how to translate that ethos into a digital space. I collaborated with SESSIONS’ leadership and Desert Daze’s key players, navigating rounds of redlined contracts, creative discussions, and financial modeling to get it done.
Months into planning, as venues reopened and live events surged back, Desert Daze shifted course, and the livestream never materialized. But the work—the persistence, the negotiation, the vision—was a massive win. It was proof that I could bring something to the table that others couldn’t: a deep creative instinct, a relentless work ethic, and the ability to close deals that shift industries.
