When I was curating virtual events for SESSIONS, I successfully negotiated a livestream partnership with Desert Daze, winning out the bid against dozens of other livestreaming companies because of my knack for sales, passion for music and live events, creativity, my relationship and history with the festival, and my ability to pivot and effectively translate the value proposition to showcase our product as something capable of representing the DD ethos. Unfortunately months after the contract was signed and well into the planning of the livestream, venues started putting live event's back up and Desert Daze's interest in doing an exclusive livestream was no longer in the picture. But I still consider the months of redlining the contract back and forth, getting the FEC, and discussing creative ideas with the Desert Daze founder Phil Pirrone, as a win worth mentioning!!
