The livestreams that sold during the pandemic had more than just music—they had narrative, context, and a strong theme (Travis Scott’s Fortnite event, Nick Cave at Alexandra Palace).
I had the privilege of booking and designing one of those rare moments: Andrew Bird’s These 13—shot and broadcasted completely live from his property in Ojai, CA, reaching audiences across GMT and PST time zones.
A carefully crafted experience. The right artist, the right setting, and a livestream that truly resonated.
Winning partnerships with vision.
While pitching SESSIONS livestreams, I cold-emailed Andrew Bird’s team—going up against their long-standing relationship with Seated. After multiple calls, I closed the deal.
Why? Because I didn’t just sell a livestream—I built a vision that fit Bird’s aesthetic, needs, and audience. The result? A truly unique experience for both artist and fans, and a partnership that made sense where it mattered most.
A livestream. An album release. A major win.
Andrew Bird’s These 13 wasn’t just a livestream—it was the album release show. Filmed live in Ojai, CA. Broadcasted to Los Angeles and London.
I worked across Andrew Bird’s team and my internal teams (design, product, marketing, engineering) to build something bigger than a stream: custom UX, emojis, exclusive merch bundles, and a marketing strategy that hit 8.5M impressions.
The result? 1,000+ tickets sold. $100K in artist revenue.
