The livestreams that actually sold tickets during the pandemic were the ones that told a narrative and had a compelling context & strong theme (Travis Scott’s “Fortnite” event, Nick Cave performing at Alexandra Palace). I had the privilege of booking and designing one such notable livestream... Andrew Bird’s “These 13.” Shot and broadcasted completely live from Andrew Bird’s property in Ojai, CA to GMT and PST timezones.
When I was pitching SESSIONS livestream partnerships with music agents and managers, I cold ‘emailed’ Andrew Bird’s team and after multiple phone calls with them, I ended up closing the deal against a long-standing relationship they had with Seated. I won the deal because I successfully executed the value proposition in a way that fit Bird’s aesthetics and needs; and created a truly unique experience for him and his fans.
The Livestream was essentially the album release show for his record “These 13,” filmed entirely live from Ojai, CA - broadcasted to Los Angeles and London timezones. I collaborated with Andrew Bird’s team, and my own internal teams (design, product, marketing, engineering) to ideate merch bundles, customize UX, and disseminated a marketing plan that reached 8.5M impressions. The project sold over a thousand tickets and grossed $100k in artist revenue.
