From the stage to the sales floor.

For years, I was on the road—eight months a year, full-time touring and recording. Then, in March 2020, mid-tour, the pandemic shut everything down. The momentum stopped overnight. No shows, no flights, no live music. I had to pivot.

I landed at SESSIONS, a livestreaming concert platform founded by Tim Westergren (Pandora). It was a young company, still defining itself, and I saw an opportunity—not just to sell, but to build something artists actually wanted to be part of.

I secured partnerships with Andrew Bird, José James, La Luz, Fat Tony, and more—selling 6,000+ tickets, driving 29 million impressions, and closing 31.5% of the company’s entire Q1 sales goal. More than just numbers, these deals helped social-proof the brand, bringing in artists that made others take notice.

It wasn’t just about selling livestreams—it was about creating moments, translating the energy of live performance into a digital space, and proving that even in a locked-down world, music could still move people.

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Sales, strategy, execution:

• Educated my network, closed partnerships, and managed accounts with artists like Andrew Bird, Fat Tony, and Vieux Farka Touré

• Collaborated with product teams & stakeholders to scale livestream offerings and optimize revenue

• Led event operations, ensuring smooth broadcasts and hitting revenue targets

• Managed a vast pipeline of accounts, maintaining seamless workflows across CRM, Slack, and Google Workspace

• Processed and relayed sales data, reports, and performance metrics to stakeholders for strategic decision-making

• Analyzed industry data from streaming platforms, Pollstar, and Meta to identify and secure key partnerships

• Tracked ticket sales across systems, collaborating with marketing, product, and sales teams to drive revenue—resulting in $315K in closed bids and 6K+ tickets sold